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1. You caught me, as it states on the top of my menu: ok, my subs really aren’t gourmet and we’re not french either. my subs just taste a little better, that’s all! I wanted to call it Jimmy John’s Tasty Sandwiches, but my mom told me to stick with Gourmet. She thinks whatever i do is gourmet, but I don’t think either of us knows what it means. So let’s stick with tasty! JJ

   1. JJ…I like the response, however it contradicts the position statement. From a marketer’s perspective who used to work for a leading “gourmet” ice cream brand, I can tell you that I fear for the future of JJ’s.

2. Working in brand marketing for a living, I fear the same thing. As a fellow “foodie” I take the word “gourmet” a little more seriously than most fast food franchise companies. I have found Firehouse subs to have a great marketing model. They under promise without enticing tag-lines like gourmet and certainly over deliver. I had the same experience at Jimmy John’s as you, and decided if I want mediocrity, I’ll go to Subway. Gourmet is not just about food, but about the experience. They should offer better training than slapping a sandwich together and telling you to go back to the counter twice for things that should have been offered with the meal. And JJ, if neither you nor your mother knows what “gourmet” means as you stated, maybe you should steer away from using this word which deceives you and any customer being mislead. JJ’s tasty subs works better. And I respect you greatly for reaching out to your customers. Change the name to Tasty and you’ll take away Subway customers….at least this one.

   1. Hey Robb! Thank you so much for the thoughtful comment. I love to hear other people’s perspective, especially those with as much brand experience as you. I also enjoy it when people agree with me. 🙂 Thanks so much for stopping by. Cheers!

3. So I suppose you feel the same way about my Gourmet Popcorn???
   Mike, Gourmet is a marketing word. You don’t hold the patent on its meaning. Many people seem to feel just fine about Jimmy Johns since they have 1000 stores open. Don’t you think the free market should decide the fate of such a business? There is a snack cake called “Tastycake” If you don’t happen to find their products “Tasty”, will you demand they change their name because you felt “duped”? What about “Burger King”? If you don’t think their burger is the King of Burgers, will you be as upset as you are now? After livng all these years, do you really decide to try a restaurant out because they have the word “gourmet” in their name? It’s marketing Mike, and it must work, because the got you into the front door.

   Oh, BTW, you’ll be happy to know that I just purchased some of your popcorn last night! 🙂

   1. Dear Orville: if you’re really from Orville Redenbacher…clearly you don’t have a background or education in marketing! Nor do you appear to know that “words” have meanings…as described by Webster. Your comparisons are like apples and oranges…take for example the word “gourmet” and “the kind of burgers,” big difference. BTW, you cannot “patent” a word, but rather trademark a phrase, i.e. “king of burgers.” To answer your question…ABSOLUTELY I’ll use the signage words “gourmet sandwiches” as a deciding factor as to whether I’ll try an establishment or not. You are right, those words got me in the door, but the marketing did not succeed, it actually failed. You see, marketing is not a short lived practice, bur rather a support for the sales cycle. In other words, they duped me into trying their establishment, but failed to live up to their position statement…therefore I’ll never be back. I agree with you on one thing…the “market” should in fact decide whether Jimmy John’s succeeds or fails! And guess what…I’m part of the market! I’ve elaborated my opinion based on facts, not feelings to empower future prospective customers to Jimmy John’s. JJ’s is just another “me too” sub shop in a sea of options, i.e. Subway, Blimpies, etc. If I were a betting man, I’d place my money on failure, not success of this franchise. #JusySayin’

4. JJ’s was nothing special. A little better than subway. Very forgettable. Call it it subway with lock washers.

   1. Hey Dave! Thanks for stopping by and sharing your thoughts. Cheers!

5. No, Virginia, there is no gourmet fast food restaurant. If anyone tells you otherwise, they just fell off the back of the Cisco truck. Fast food joints are designed for the family that has less than an hour to get one kid to soccer and another to Scouts on time. Those families are interested in getting full tummies in record time at a reasonable cost when they have no other option. Often for a same or similar dollar, the Mon N Pop joints can provide real food although probably not quite as fast. Slow food is foodie food.

6. We opt for the independent restaurants 99 times out of 100. As with any ‘category’ of restaurant style, not all is created equal with the independents either. We have never considered ourselves to be seekers of gourmet restaurants. We just like really good food. After traveling 49 states and 9 provinces by motorcycle, we have discovered the easiest way to find the best food in any town. If a local joint’s parking lot is filled with pick-up trucks, motorcycles, school buses and police cars, the food will be good.

   1. Hey Jane! Thanks so much for stopping by and sharing your thoughts. Cheers!

7. Just a little side note. I noticed a twist of irony on this page. The Google adsense ad at the top is for Jimmy Johns. To be expected for sure as this page is about Jimmy Johns, but to have an ad for them? Well, surely you can see the humor here!

   1. Oh, that IS hilarious! Thanks for sharing Arnie! 🙂

8. I work for JJ…well not anymore as of Oct 27. You can see why. If you’d like to know more about how they actually treat their employees/managers and the reason behind why your service was so deplorable, I’d love to shed some light on the matter. Just not where JJ secret service can see me. They are everywhere you know. Just ask any JJ management trainee. 🙂

   1. Hey Melody, thanks for stopping by and sharing. You’re welcome to share more by commenting on this post.

9. I was just wondering myself why JJ’s subs are “gourmet”. I searched google, and this is the only rant I found. Guess you guys were wrong about the place, you are the only one complaining about it.

   Guess it’s just false advertising and based on JJ’s response they get away with it with humor.

   1. Hey Ramsey…I am surprised there are not more people complaining, but it might have something to do with their lawyers. I was threatened to take it down shortly after I published it. Maybe others were not willing to stand up and removed their negative content. Anyhow, thanks for stopping by. Hope you will check out the rest of the site. Cheers, Mike

10. I’m a little late to the show but please allow me to add my 2 cents. I work across the street from a JJ. I went there once and never returned. I was very disappointed with the sandwich for a few reasons. First off as they were making it they gutted the roll! They pulled all the bread out of the roll and threw it in the trash!! I asked for a roll that wasn’t destroyed and they laughed at me while muttering something about the “the way it’s done”. Then the slices of meat and cheese were so thin you could read through them. Then it was the lettuce…tons and tons of wilted shredded lettuce. It was a joke of a sub. I’m from NJ,I know subs,hero’s,etc. whatever you want to call them. This was not even close to being able to pass as such. Then you read about the CEO killing rare,large animals for sport. Jimmy Johns is a joke. Why is it still around?