Coaching / Consulting

Marketing has changed dramatically over the past decade, even more so in the past five years. If you have not kept up with the new rules of marketing and PR, you may feel disadvantaged at how to market and compete in today’s fast paced world.  Whether you’re leading the charge for a destination, lodging establishment or tourist attraction, I have the diverse marketing background to help you get a leg up. I have worked the client, agency and media sides of the business and have nearly 20 years of experience.

As the publisher of Mike’s Road for over four years, I’ve traveled to hundreds of destinations and stayed in countless hotels, resorts and B&Bs. I have a breadth of travel experience and can help you in myriad ways:


  • Overall marketing strategy.
  • Social media and content marketing.
  • Operational suggestions.
  • Asset creation, i.e. photos, video and written content.








Mike Shubic

Mike Shubic is a seasoned road trip travel video blogger, traversing the byways of the world looking for those hidden gems of the road. From unique destinations, unexpected discoveries, creative cuisine, intriguing inns to exciting attractions…the road is his page. The experiences are his ink. And every 300 miles, a new chapter begins. Whether you live vicariously or by example, Mike will do the exploring so you can have an adventure.