Ecuador going ‘bananas’ over tourism promotion

Mike Shubic July 29th, 2013 Comments Off

I really enjoy coming up with new marketing ideas, it’s such a wonderfully creative and strategic outlet for me. I also appreciate it when I see out-of-the-box thinking from other marketers. For example, the Ecuadorian tourism department has a very limited budget to promote their country as a tourist destination, so they came up with an inexpensive way of doing it via a strength they have have as a nation…bananas!

Ecuador exports a whole lot of bananas, so the tourism folks came up with the idea of placing a QR code just below the export label that goes on each banana. When folks scan the QR code, they are taken to a well produced tourism video of the country. It’s a brilliant and very affordable promotional campaign. Because the campaign is unique, they will get a lot of traction from media folks writing about it. Just like I’m doing now.

What do you think about this campaign? Please share your thoughts below by leaving a comment.

Mike Shubic

Mike Shubic is a seasoned road trip travel video blogger, traversing the byways of the world looking for those hidden gems of the road. From unique destinations, unexpected discoveries, creative cuisine, intriguing inns to exciting attractions…the road is his page. The experiences are his ink. And every 300 miles, a new chapter begins. Whether you live vicariously or by example, Mike will do the exploring so you can have an adventure.