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- The Chief a Top-10 Hike in Squamish, B.C.
- Steveston BC – A Trendy Fishing Village with a Rich History
- A Tour of the Capilano Suspension Bridge Park
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- Peace Arch Park at the WA / Canadian Border
- Foul Weather Bluff, a Gem of an Excursion
- Best Gourmet Pizza…Top 10 Best Pizzerias
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- The Beaconsfield Inn, A Charming B&B in Victoria
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- Inn Marketing Tips for B & B Proprietors
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10 Comments
These are great tips for the small lodge owner. I have found that the social marketing is huge and that people really want to know what is going on in the area/Glacier park long after they have stayed. I keep up to date and what is going on in the area and post 2-3 times per week. It is not only important to have these social marketing tools, but it is also important to stay active on them. Another great resource for small budget, time crunched business owners is the GDS network. This plugs you into 2200 websites/750,000 travel agents. Work smarter not harder and your dollars will go a lot further. 🙂
Amanda
Hey Amanda,
Thanks so much for your feedback and input!
All the best,
Mike
I am not sure if the social networking is good for more then just links.
Hi Todd,
Well, first…don’t discount links, they are very important for SEO. Second, there are some creative ways to use social media…in this context, building and maintaining relationships with past and future guests. Bottom line, social media is just one tool in the marketing arsenal.
Cheers,
Mike
I agree, all of these things are important. One thing I miss in the above is the publication of availability. Guests get used to many B&B’s showing it and not having a calendar rapidly is seen as a minus.
Being an innkeeper myself I don’t want an automated booking system, however (just want to be in control on who visits my house). That’s why I developed a simple calendar and res management system. With one of the main features is that you as an innkeeper can manage the calendar and its reservations on your iPhone, allowing you to respond to inquiries faster than your competition. The calendar is commercially available at: http://www.bedandbreakfastcalendar.eu
Hi Hugo…thanks for contributing! I think you’re on to something with this APP…best of luck!
Hi Mike
First – thanks for the follow on Twitter 🙂
Your article is very interesting to read and although we do most of it already there is always room for improvement !
I have to agree on one thing especially though – it is a lot of work if one wants to keep up all the websites (we have two) blog, FB, Twitter and on top all the inquiries and questions by emails. Not to forget to build up a solid link-partnership (which I by the way more and more neglect :().
Anyways – it seems to be a lot more work to get your name out there and stay competitive than it was some 10 years ago.
Thanks
Shirley
Abadin European Style Bed & Breakfast between Montreal and Ottawa
People spend more time in social media (mainly Facebook) than any other past time, this includes watching TV and Sports! Innkeepers need to think about integrating Facebook into their websites and blog, and yes they should have a blog! They need to roll with the punches, they need to stay abreast of marketing their inns!
Why a blog? It is an extension of the inn, the innkeepers themselves, and adds a personal touch. People are staying in your home and sleeping in your beds!
Blogs are a great opportunity (and it’s free!) to bait the hook, to share extra details about events, gardens, the inn itself (have a featured room, share guest comments and more photos) if you are lacking ideas. There is so much to see and do, grab your camera and go for it!
Couldn’t agree more! Thanks for sharing. Cheers!
Really helpful tips. Thanks for sharing.