Blog

Road Trippin’ through PA

I haven't been able to update my "road diary" in a while as I've been road trippin' and camping in some remote parts of northern Pennsylvania (limited wi-fi/cell coverage). I've had a fantastic time exploring a number of the state parks along highway 6, which is quite a scenic route....

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10 sensational shots…that I never got!

A dedicated photographer always has their camera at the ready. While I almost always have one on me, the scene/shot often passes before I can take the photo. Sometimes, it's too difficult to be inconspicuous and/or not appropriate to take a pictures. Therefore, I have been keeping track of some...

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Fort Niagara: Past the ‘Falls,’ back in time

Niagara Falls is one of the most popular tourist destinations in the world, receiving some eight million visitors per year.  There is a good reason so many people visit Niagara Falls year-after-year…the sight is simply awe-inspiring.  Just beyond the Falls however, is a historic site that is equally as impressive—just...

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Snowflake Inn crystallizes homey lodging experience

Located in the charming mountain town of Jackson, New Hampshire rests a regal structure that offers an at-home feeling for its guests. While the Snowflake Inn dominates the land on which it resides, its stature is minimized by the expansive space surrounding it. Situated on six prime acres in the...

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Ecuador going ‘bananas’ over tourism promotion

I really enjoy coming up with new marketing ideas, it's such a wonderfully creative and strategic outlet for me. I also appreciate it when I see out-of-the-box thinking from other marketers. For example, the Ecuadorian tourism department has a very limited budget to promote their country as a tourist destination,...

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Penobscot Narrows Bridge

Penobscot Narrows Bridge is located in Prospect, Maine...it opened in 2007 and is one of only three bridges in the United States  to utilize a unique cradle system that carries the support strands within the stays...from bridge deck, to bridge deck as a continuous element. These engineering innovations made Popular...

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Camden Harbour Inn: An exquisite lodging and epicurean experience

Perched atop a bluff overlooking the harbor in Camden, Maine, rests an inn of uncompromising quality and service. Obliging guests for well over a century, the Camden Harbour Inn has been rejuvenated since owners, Raymond Brunyanszki and Oscar Verest, took over the place six years ago. Maintaining the historic charm...

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Camping at Sebago Lake

I left my posh accommodations at the Camden Harbour Inn today and began my long trek back west.  Tonight I'm camped out at Sebago Lake State Park, which is located in the far western part of Maine. The beach and lake area are quite nice, but the camp spots just...

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Best Restaurants in Plattsburgh, New York

Foodies will rejoice over these Fantastic Four Restaurants in Plattsburgh, New York Everyone expects to find great dining options in the big cities, but what I like to do on Mike's Road Trip is discover epicurean delights in small town America. As a connoisseur of good food, I look at...

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10 ways Innkeepers can convert lookers into bookers

Are you an owner/innkeeper who would like to increase occupancy rates, conversion rates and profit margins?  Read on and you'll learn how to convert lookers into bookers! 1) Design and performance - First, you simply must have a website that uses the latest design and programming technologies. I would recommend...

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Ann’s Point Inn; Acadia’s secluded treasure

As the sun rises over the Atlantic Ocean, an amber glow casts a shadow on the high tide. The stillness of the water shimmers and reflects the tree-lined shore of Bass Harbor.  In an instant, the landscape portrait is muddled by a highflying Tern who dropped from the sky like...

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Public Speaking

Mike Shubic Public Speaker

If you're looking for a dramatic public speaker who is a seasoned marketer and expert in the travel sector and video content, Mike Shubic can provide either a solo session or be a part of a panel discussion in any of the following topics.  Why video is an essential part...

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Coaching / Consulting

Marketing has changed dramatically over the past decade, even more so in the past five years. If you have not kept up with the new rules of marketing and PR, you may feel disadvantaged at how to market and compete in today's fast paced world.  Whether you're leading the charge for a destination,...

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Content Creation

If your business is in the travel sector, and content marketing is part of your overall marketing strategy, then we should talk. I have an extensive background in marketing and have experience in nearly every discipline. Over the past four years I've become a leader in the travel content marketing sphere, an...

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