Janesville - Mike's Road Trip

Janesville Case Study

Mike Shubic March 1st, 2017 Comments Off

Janesville, Wisconsin CVB organized a Winter press trip for Mike’s Road Trip in December of 2016 to experience their community—to develop an article and video that was published on MikesRoadTrip.com and utilized by stakeholders. This is a snapshot of the results of that campaign after 60 days. Janesville, Wisconsin Case...

A winter road trip to Janesville, Wisconsin

Mike Shubic January 7th, 2017 25 Comments

With a ho! ho! here, and some snow snow there, I headed to Janesville, Wisconsin for some holiday cheer and Midwestern charm. While summer might be the most popular time of year to take a road trip, winter in the Midwest showcases a snow-filled experience that certainly put me in...

Connections, concoctions and Elvis: Day three in Janesville

Mike Shubic December 10th, 2016 4 Comments

I meet a great number of people during my travels, some for a fleeting moment, and others I get the pleasure of a stimulating conversation. Over the years I’ve crossed paths with the most fascinating people, from all walks of life. Take for example my coffee experience this morning where...

It’s feeling a lot like Christmas here in Janesville, WI

Mike Shubic December 9th, 2016 2 Comments

My morning started off wonderfully with a formal and fantastic breakfast at the Guardian Angel Bed and Breakfast. An egg souffle with sausage, fresh squeezed juice and hash browns along with a beautifully set table got my day started off right. I drove around Janesville for a bit that morning, then...

First day in Janesville, WI

Mike Shubic December 8th, 2016 11 Comments

I had recently spent the past couple of month in Southeast Asia and southern Mexico, both of which are tropical areas, so I haven't had a chance to get into the holiday spirit. Nothing says the Holidays like Christmas lights and snow, so I've decided to road trip around southern...