Marketing Tips - Mike's Road Trip

Essential marketing tips for innkeepers

Mike Shubic July 7th, 2019 6 Comments

Three things thriving inns have in common As the publisher of a leading travel blog with an emphasis on B&B/Inn lodging, I have learned what makes some establishments thrive, while others merely survive. I have reviewed well over one hundred B&Bs and Inns. I have made copious observations over the...

DMO/CVBs should take note of Casey, Illinois

Mike Shubic June 9th, 2018 Comments Off

When I consult with 2nd and 3rd tier destination marketers, I often tell them that if they want to spur tourism, they need a "ball of string." We live in a society today that documents everything. Everyone is an influencer and publisher of content. If your destination has a piece...

A Call to Pens – A referendum on working for free

Mike Shubic November 20th, 2016 20 Comments

[This article is directed toward both the travel writer/blogger and to DMO’s, Hotels, Attractions and Brands in the travel sector. The goal is to educate and spur dialogue. Please leave comments below so that we may learn from each other.] I have been a professional travel blogger going on seven...

10 ways Innkeepers can convert lookers into bookers

Mike Shubic July 20th, 2013 Comments Off

Are you an owner/innkeeper who would like to increase occupancy rates, conversion rates and profit margins? Read on and you'll learn how to convert lookers into bookers! 1) Design and performance - First, you simply must have a website that uses the latest design and programming technologies. I would recommend...