DMO/CVBs should take note of Casey, Illinois
When I consult with 2nd and 3rd tier destination marketers, I often tell them that if they want to spur tourism, they need a “ball of string.”
We live in a society today that documents everything. Everyone is an influencer and publisher of content. If your destination has a piece of public art, a note-worthy roadside attraction or something remarkable, people will come to take photos and post to social media. This “ball of string” monument-type marketing can have a huge impact on tourism.
From giant Gnomes in Accord, New York, to Cadillac Ranch near Amarillo, Texas, if you build it, they will come. Have a look at the video story below that nicely illustrates how the very small town of Casey, IL put their town on the proverbial map.