Vicksburg Case Study working with Mike’s Road Trip

Vicksburg, Mississippi CVB organized a press trip for Mike’s Road Trip in April of 2016 to experience their community—to develop an article and video that was published on MikesRoadTrip.com and utilized by stakeholders.

90 Day Review

MikesRoadTrip.com visits:

These are the metrics after 90 days of my Vicksburg article and video being published.

4854 website page visits spending an average of 4:42 minutes on the page. (Main article)
2194 Website visits for road diary posts and photo galleries spending an average of 2:42 minutes on page
Total Vicksburg content related visits: 7048

Video views:

YouTube 9734
ROKU 20,021
Facebook 37,121

Total: 66,876

Social Media:

Across several channels (Facebook, YouTube, Twitter, Pinterest and Instagram)

Reach: 103,389
Likes: 1632
Shares: 1489
Comments 234

Content Produced:

Main Article:
http://mikesroadtrip.com/vicksburg/ (includes video)

Road Diary Updates:
http://mikesroadtrip.com/nola-to-vicksburg/
http://mikesroadtrip.com/encounter-with-a-mad-baker-day-two-in-vicksburg/
http://mikesroadtrip.com/history-comes-alive-day-3-in-vicksburg-full-of-culture/
http://mikesroadtrip.com/antebellum-to-victorian-day-4-in-vicksburg/
http://mikesroadtrip.com/historic-site-sunset-and-blues-day-5-vicksburg/
http://mikesroadtrip.com/photo-gallery/nggallery/galleries/vicksburg-national-military-park

Photo Galleries:
http://mikesroadtrip.com/photo-gallery/nggallery/galleries/vicksburg-mississippi
http://mikesroadtrip.com/photo-gallery/nggallery/photo-gallery-album-1/vicksburg-national-military-park

Podcast

Vicksburg Road Trip Podcast

Pre-Trip post:
http://mikesroadtrip.com/visiting-vicksburg-soon/

Vicksburg Representative Quote:

“Mike Shubic has a great eye for capturing our destination’s stories through his videography. We were so impressed by his coverage of the Mississippi Delta that we brought him to Vicksburg to cover our destination for some one-on-one time. Mike was so easy to work with and we were very pleased with the finished product! We were most impressed the social media shares of his articles on Mike’s Road Trip which we continue to see pop up again on our feed 6 months later! We hope to bring him back in the future.”

Laura Beth Strickland – Communications Manager with Vicksburg Convention and Visitors Bureau.