Services

• Rate Card

  MikesRoadTrip.com is a well established travel blog producing consistent quality content since early 2010. There are many promotional opportunities available. To make the navigation process as simple as possible, this page will aggregate you to the content you desire. Click the following link to see the full press kit.

  Promotional Press Trips

  B-Roll

  Social Media Mentions

  Product Reviews

  Photography

  Sponsored Posts

  Public Speaking

  Brand Ambassador Program

   

   

• Promotional Press Trips

  MikesRoadTrip.com is published by Mike Shubic, an award-winning travel writer and author of 52 Tips to a Perfect Get-Away, and the soon-to-be-released novel, Lines, Signs and Forks – Diaries of a Nomadic Road Tripper. Mike’s Road Trip has been published since early 2010 and is ranked within the top 150 travel blogs from around the world according to Alexa.

  Mike has traveled the world working with destinations, PR firms, attractions, and lodging establishments to develop stories, take photos, and produce videos that he publishes and distributes across a network of outlets. Mike was part of the cast of the Travel Channel show, “Best of the Road” in 2012. He has worked with and contributed for, USA Today, Travel + Escape, TravelChannel.com, MyDestination and TripFilms, along with a host of brands such as Maui Jim, LowePro and Keen Footwear. Mike is also a travel ambassador (aka Gnational Gnomad) for Travelocity, the very first travel company on the World Wide Web with millions of newsletter subscribers and social media followers. Mike is also a travel ambassador for Allianz Travel Insurance.

  Mike’s demanding travel schedule fills up quickly, often nearly a year in advance. There are three press trip promotional package options to chose from, for Domestic or International travel.

  DOMESTIC PRESS TRIPS

  Package A (3 to 4 day trip)

  Expectation requirements:

  • All lodging, transportation and activities to be included.
  • Free time built in to discover/flesh out stories, interviews, photos, etc.

  Expectation of content created and coverage:

  • Overview story of the trip, typically 750-1500 words. Embedded links to many participating partners.
  • One vignette story on a special experiences/attraction during the trip, typically 250-400 words.
  • Road Diary update (informal post to keep my readers up-to-date)
  • All articles will be supported by quality photographs.
  • One photo gallery on MikesRoadTrip.com of the best images of the trip (typically 20-50 images)
  • Several social media mentions during visit, and, to promote content once developed.

  Fee:

  • Package A is $750

  Package B (4 to 7 day trip)

  Expectation requirements:

  • All lodging, transportation and activities to be included.
  • Free time built in to discover/flesh out stories, interviews, photos and video filming.

  Expectation of content created and coverage:

  • Overview story of the trip, typically 750-1500 words. Embedded links to most participating partners.
  • One 5-8 minute travel episode (experiential overview or top-10/best of video).
  • Video promotion will include: MikesRoadTrip.com, YouTube and ROKU.
  • A vignette story on a special experience/attraction during the trip, typically 250-400 words.
  • Two Road Diary updates (informal post to keep readers up-to-date)
  • All articles will be supported by quality photographs.
  • One-two photo galleries on MikesRoadTrip.com of the best images of the trip (typically 20-50 images)
  • Several social media mentions during visit, and, to promote content once developed.
  • YouTube embed code and link will be shared so that video can be utilized on all stakeholder websites and social media networks.

  Fee:

  • Package B is $4500

  Package C (5 to 7 day trip)

  Expectation requirements:

  • All lodging, transportation and activities to be included.
  • Free time built in to discover/flesh out stories, interviews, photos and video filming.

  Expectation of content created and coverage:

  • Overview story of the trip, typically 750-1500 words. Embedded links to most participating partners.
  • One 5-8 minute travel episode (experiential overview or top-10/best of video).
  • One vignette video on a special attraction or experience (1-2 minutes long).
  • One-Two vignette stories on special experiences/attractions during the trip, typically 250-400 words.
  • Two-Three Road Diary updates (informal post to keep my readers up-to-date)
  • All articles will be supported by quality photographs.
  • Two photo galleries on MikesRoadTrip.com of the best images of the trip (typically 20-50 images)
  • Several social media mentions during visit, and, to promote content once developed.
  • 12-15 photo Intstagram feature.
  • Two royalty free photos from the trip. (Additional photos available for $200/each or 6 for $1000).
  • Video episode promotion will include: MikesRoadTrip.com, YouTube, ROKU and GoTravel.video. Additional promotion to include, DirecTV, TravelDudes, Facebook and possibly several others.
  • 1 teaser video (15-20 seconds) directly uploaded to Twitter and Facebook.
  • YouTube embed code and link will be shared so that video can be utilized on all stakeholder websites and social media networks.

  Fee:

  • Package C is $7500

  Notes:

  • The coverage outlined above is at a minimum, very often there is additional exposure, either in re-purposed content or in other publications/websites. I like to under promise and over deliver. Please do not hesitate to contact me with questions or package clarification.

  Extras:

  • Royalty free images available for $200/each or 6/$1000
  • B-roll footage available for $25/second internal use, or $50/second for extended use.
  • Instragram feature – 6 images for $700. 9 images for $1000
  • Second camera person (expenses plus $250/day)
  • A feature on Travelocity.com (inquire)
  • Podcast – I will create an audio podcast where listeners can download from sources such as iTunes. $875
  • Customized packages available

  INTERNATIONAL PRESS TRIPS

  Package A (6-10 day trip)

  Expectation requirements:

  • All lodging, transportation and activities to be included.
  • Free time built in to discover/flesh out stories, interviews, photos and video filming.

  Expectation of content created and coverage:

  • One-two vignette stories on special experiences/attractions during the trip, typically 200-400 words.
  • Overview story of the trip, typically 1000-2500 words. Embedded links to most participating partners.
  • One vignette video of the trip. This might be experiential in nature or other format and is typically 1-2 minutes in duration.
  • Two-three Road Diary updates (informal posts to keep my readers up-to-date)
  • All articles will be supported by quality photographs.
  • One photo gallery on MikesRoadTrip.com of the best images of the trip (typically 30-75 images)
  • Several social media mentions during visit, and, to promote content once developed.
  • YouTube embed code and link will be shared so that video can be utilized on all stakeholder websites and social media networks.

  Fee:

  • Package A is $1800

  Package B (10 to 14 day trip)

  Expectation requirements:

  • All lodging, transportation and activities to be included.
  • Free time built in to discover/flesh out stories, interviews, photos and video filming.

  Expectation of content created and coverage:

  • Two-three vignette stories on special experiences/attractions during the trip, typically 200-400 words.
  • Overview story of the trip, typically 1000-2500 words. Embedded links to most participating partners.
  • One 3-5 minute overview video (highly produced).
  • One vignette video 60 seconds to two minutes.
  • Several Road Diary updates (informal post to keep my readers up-to-date)
  • All articles will be supported by quality photographs.
  • One-two photo galleries on MikesRoadTrip.com of the best images of the trip (typically 30-75 images)
  • Several social media mentions during the visit, and, to promote content once developed.
  • Dedicated cluster of imagines featured on Instagram (typically 15-24 photos)
  • Video promotion will include: MikesRoadTrip.com, YouTube and ROKU.
  • YouTube embed code and link will be shared so that video can be utilized on all stakeholder websites and social media networks.

  Fee:

  • Package B is $5750

  Package C (12 to 20 day trip)

  Expectation requirements:

  • All lodging, transportation and activities to be included.
  • Free time built in to discover/flesh out stories, interviews, photos and video filming.

  Expectation of content created and coverage:

  • Four-five vignette stories on special experiences/attractions during the trip, typically 150-300 words.
  • Overview story of the trip, typically 1000-2500 words. Embedded links to all participating partners.
  • One 3-5 minute overview video (highly produced).
  • Two vignette videos 60 seconds to two minutes in duration.
  • Several Road Diary updates (informal post to keep my readers up-to-date)
  • All articles will be supported by quality photographs.
  • Three photo galleries on MikesRoadTrip.com of the best images of the trip (typically 30-75 images)
  • Several social media mentions during visit, and, to promote content once developed.
  • Intstagram feature, typically 18-24 images.
  • 3 royalty free photos from the trip. Additional photos available for $200/each.
  • 20 seconds of royalty free HD b-roll footage. Additional seconds available for $50/second.
  • Video promotion will include: MikesRoadTrip.com, YouTube, ROKU and TripFilms. Additional promotion to include, DirecTV, TravelDudes, Facebook and possibly several others.
  • YouTube embed codes and links will be shared so that video can be utilized on all stakeholder websites and social media networks.

  Fee:

  • Package C is $9500

  Notes:

  • The coverage outlined above is an absolute minimum, very often there is additional exposure, either in re-purposed content or in other publications/websites. I like to under promise and over deliver. Please do not hesitate to contact me with questions or package clarification.

  Extras:

  • Royalty free images available for $200/each or 6/$1000
  • B-roll footage available for $25/second internal use, or $50/second for extended use.
  • Instragram feature – 9 images for $500.
  • Second camera person (expenses plus $250/day)
  • A feature on Travelocity.com (inquire)
  • Podcast – I will create an audio podcast where listeners can download from sources such as iTunes. $875
  • Customized packages available

• Public Speaking

  If you’re looking for a dramatic public speaker who is a seasoned marketer and expert in the travel sector and video content, Mike Shubic can provide either a solo session or be a part of a panel discussion in any of the following topics. 

  • Why video is an essential part of every marketing strategy.
  • The Anatomy of video content.
  • How to work with travel bloggers.
  • How to leverage social media in the travel sector.
  • Why content marketing is the holy grail to tourism marketing.
  • 10 things every innkeeper should know.
  • How hotels can increase their profits through video content marketing.

  Formal speaking reel coming soon. In the meantime, here are a few quick snippets.

  RECENT SPEAKING ENGAGEMENTS:

  • 2018 TBEX Ostrava
  • 2018 ITB Berlin
  • 2018 ITIC India Conference on photo tourism
  • 2017 TBEX Killarney
  • 2017 TBEX Huntsville
  • 2017 HTM in Nepal
  • 2016 TBEX Manila
  •  

  SPEAKING FEES:

  • Solo session – 15-20 minutes $2000 domestic and $3750 international
  • Solo Session – 45-60 minutes $2500 domestic and $4500 international
  • Panel discussion – $1500 domestic and $2750 up to 60 minutes
  • **All travel expenses required. Two night stay domestically and four night stay internationally

  Please inquire for more information and to book a speaking gig.

• Coaching / Consulting

  Marketing has changed dramatically over the past decade, even more so in the past five years. If you have not kept up with the new rules of marketing and PR, you may feel disadvantaged at how to market and compete in today’s fast paced world.  Whether you’re leading the charge for a destination, lodging establishment or tourist attraction, I have the diverse marketing background to help you get a leg up. I have worked the client, agency and media sides of the business and have nearly 20 years of experience.

  As the publisher of Mike’s Road Trip.com for over four years, I’ve traveled to hundreds of destinations and stayed in countless hotels, resorts and B&Bs. I have a breadth of travel experience and can help you in myriad ways:

  [yes_list]

  • Overall marketing strategy.
  • Social media and content marketing.
  • Operational suggestions.
  • Asset creation, i.e. photos, video and written content.

  [/yes_list]

   

   

   

   

   

   

• Content Creation

  If your business is in the travel sector, and content marketing is part of your overall marketing strategy, then we should talk.

  I have an extensive background in marketing and have experience in nearly every discipline. Over the past four years I’ve become a leader in the travel content marketing sphere, an area I believe is paying the greatest marketing dividends in the sector.

  In addition to creating original content (written, visual, audio and video), I also have an audience in which I can promote to. Here is a link to my Press Kit. Here are rates for the following services:

  Written:

  • Editorial article $.75 per word (previous visit and/or press trip required)
  • Sponsored article (supplied) $275 with one link
  • Sponsored article (written) $.75 per word with up to two links
  • Sponsored Top-10 list $275 (for each of the 10 listings)

  Photography:

  • General 72dpi jpg image with no post-production work: $100 each.
  • General 300dpi jpg or tiff image with no post-production work: $175.
  • Signature shot with post production work, supplied in both 72 and 300dpi, jpg and tiff $750.
  • Post-production work is billed at $65 per hour.
  • Photography details, usage, etc.

  Video:

  • Basic single attraction <2 minute video $675 (plus any expenses) [includes 2 hours of filming]
  • Each additional hour of filming is $65. Each additional minute of editing is $175.
  • Top-5 Video ($275 per listing {15-20 seconds of footage each listing})
  • Top-10 Video ($225 per listing {15-20 seconds of footage each listing})
  • Videos are uploaded to the Mike’s Road Trip YouTube channel, they can be shared via social media and can be embedded to any stakeholder website. Exclusive usage can be negotiated.

  Coverage:

  • All coverage will be promoted at MikesRoadTrip.com as well as my social media network. All editorial coverage will be promoted on the home page of MikesRoadTrip.com for at least  a week.
  • Highly compelling coverage has an opportunity to be be re-purposed for featured articles and posts.
  • Video coverage will be promoted on MikesRoadTrip.com, YouTube, ROKU and DirecTV outlets. Inquire for details.

• Photography

  Need quality photos at an affordable price?

  To make working with me easy, I charge a simple flat fee (verses usages rights) for extended limited use of the image(s) purchased (I do retain all © copyrights). In other words, you may use the images you purchase from me for as long, and in any way you like in perpetuity, i.e. print ads, website, social media, T.V., billboards, etc.

  POST-PRODUCTION SOFTWARE USED:

  • Photoshop CS5
  • Lightroom
  • Photomatix Pro

  RATES:

  • General 1200px 72dpi jpg image with no post-production work: $100.
  • General 300dpi jpg or tiff image with no post-production work: $175.
  • Signature shot with post production work, supplied in both 72 and 300dpi, jpg and tiff $500-1200.
  • Post-production work is billed at $65 per hour.
  • Bulk packages available…please contact for pricing.