Restaurant Experiential Coverage

If you own or manage a unique, hip and/or local fine dining restaurant with an aire of panache, we want to hear from you. Mike’s Road Trip offers experiential coverage to help you get noticed.

WHAT TO EXPECT:

During the visit(s) – Mike will “check-in” using FourSquare, Facebook and Twitter with a link back to your restaurant website.
After the initial visit, Mike will write a blog post with images and a backlink to your site and post to the “Road Diary” portion of Mike’s Road Trip—as well as several social media sites like FourSquare, Facebook and Twitter.
During the visit, Mike will be photographing and gathering video B-roll footage of various rooms, angles and prepared dishes. During the dining experience he will work in some on-camera scenes, i.e. intro and conclusion clips, various dishes, enjoyment of the meal , possible interviews, etc.
In the coming weeks – Mike will write a full review/story of his experience at your establishment, which will be supported with a few photos and video. The post will be featured on the home page of Mike’s Road Trip for at least a week, and then it can be found under the appropriate “Featured Restaurants” section. (For example, Click here)
Once live on Mike’s Road Trip – you can further leverage the experience by utilizing a customized press release that can be provided for you to send to local media outlets.
Asset usage – all published assets created and collected, i.e. pictures, video, content, etc. can be obtained and used free of charge. (Note: original files and/or manipulation of files can also be obtained for a modest fee).

COVERAGE:

Production of an experiential video of your restaurant (approx. 2-3min). The video will be utilized to support the Mike’s Road Trip story on your establishment, and will be uploaded to over a dozen travel-related and video sharing sites…including TripFilms.com where Mike is a paid contributor. YouTube player code can be provided so that the video can be viewed on your own website.
A photo album of pictures will be created for viewers. (see example)
You’ll receive additional mentions and links in any applicable local destination coverage produced by Mike’s Road Trip.
In addition to the video being uploaded to video sharing sites, the entire post will be uploaded to a variety of travel-related and social media sites, i.e. Digg, TripAdvisor, Yelp, Facebook, Twitter, HubPages, and many, many others. Click here to see my social media network.
All posts will be optimized for search engine traffic.
Free 30-min marketing/web consultation (Mike is a 17-year marketing professional with over a decade of web development and online marketing experience. Click here to learn more).
Every attempt will be made to help promote your restaurant, including a Mike’s Road Trip Destination Map mention with link to your website.
If you’re eatery really stands out, you could receive additional coverage in some of the annual “Best of” posts.

REQUIREMENTS:

I only feature unique, quality and local restaurants and will do a fair amount of due-diligence before I agree to visit/cover your establishment.
If selected, I require a meal for up to four people for the filming footage.
$500 payment, which up to 50% can be used in trade depending upon the duration of my time in the area.
Allow 3-4 weeks (often sooner) for footage to be posted on Mike’s Road Trip.com and his social media network.

About Mike Shubic – Mike is a seasoned marketer and web developer who knows about the new rules of marketing and P/R, which is all about the web, social media and mobile marketing. Prior toMike’s Road Trip, Mike spent five years as a freelance web developer and online marketer helping countless clients succeed online. In early 2010, Mike decided it was time for a change…he sold everything, created MikesRoadTrip.com and began traveling the country doing travel destination, lodging and travel-related reviews—it’s where Travel Intersects Reality…Experience the Journey.