Marketing Tools - Mike's Road Trip

Essential marketing tips for innkeepers

Mike Shubic July 7th, 2019 6 Comments

Three things thriving inns have in common As the publisher of a leading travel blog with an emphasis on B&B/Inn lodging, I have learned what makes some establishments thrive, while others merely survive. I have reviewed well over one hundred B&Bs and Inns. I have made copious observations over the...

Travel Video Content Presentation

Mike Shubic March 21st, 2017 5 Comments

Travel Video content is NOT the future, like it was five years ago. It's here and now! For the past year I have been speaking on the subject of video content at travel conferences like TBEX, the largest travel blogger conference in the world. I've had so many people asking...

A Call to Pens – A referendum on working for free

Mike Shubic November 20th, 2016 20 Comments

[This article is directed toward both the travel writer/blogger and to DMO’s, Hotels, Attractions and Brands in the travel sector. The goal is to educate and spur dialogue. Please leave comments below so that we may learn from each other.] I have been a professional travel blogger going on seven...

FAIL of the FAM: Why a press trip is better for journalists and DMOs

Mike Shubic September 17th, 2016 22 Comments

As a professional travel blogger, I get invited on a lot of FAM and press trips from destinations, attractions and members of the lodging community. Unfortunately, is seems as though FAM (short for familiarization) and press trips appear to be an interchangeable term or phrase. In this post, I would...

52 Tips to a Perfect Get-Away

Mike Shubic May 8th, 2015 Comments Off

AUDIO SAMPLE [playlist ids="24049"] CONTACT INFORMATION Email Mike at: [email protected] or call 480-983-3100 to place an order or get more information. Individual downloads available at Amazon. ADDITIONAL INFORMATION As a professional travel blogger for many years, Mike has taken his knowledge and experience and created something that will truly help...

10 ways Innkeepers can convert lookers into bookers

Mike Shubic July 20th, 2013 Comments Off

Are you an owner/innkeeper who would like to increase occupancy rates, conversion rates and profit margins? Read on and you'll learn how to convert lookers into bookers! 1) Design and performance - First, you simply must have a website that uses the latest design and programming technologies. I would recommend...