In Berkley for insideHERE event

I’m in the Bay area the rest of the week participating in an insideHERE event. If you’re not familiar with HERE, they are a leader in the navigation and mapping industry,  based in Germany with offices in Berkley, California. The company invited a handful of cartographers, technology journalists and travel bloggers to participate in an event in which they would share the latest projects they are working on. The objective is to get feedback from company outsiders within the industry.

HERE navigation car

HERE is also building high-definition (HD) maps and combining them with cloud technology to help businesses navigate a complex world of personalized solutions. The goal is to be able to provide access everywhere, anytime, across a broad range of devices, operating systems and vehicles. HERE is at the forefront of the autonomous vehicle movement and we even got to see some demos of their products in action. It has been a real treat to be included and I hope to share more on the innovative things that HERE is developing in the near future.

HERE 3D model

Mike Shubic

Mike Shubic is a seasoned road trip travel video blogger, traversing the byways of the world looking for those hidden gems of the road. From unique destinations, unexpected discoveries, creative cuisine, intriguing inns to exciting attractions…the road is his page. The experiences are his ink. And every 300 miles, a new chapter begins. Whether you live vicariously or by example, Mike will do the exploring so you can have an adventure.